Contemporary strategic marketing /
By: Brennan, Ross
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Contributor(s): Baines, Paul | Garneau, Paul.
Material type: 
BookPublisher: [S.l.] : Palgrave Macmillan, 2002Description: 400 p.ISBN: 0333981197 (paperback); 9780333981191 (paperback).Subject(s): Marketing,Business managementDDC classification: 657 Brennan 23000 1/e 2003 Business.Managment Summary: This text is designed to be a complete resource for single semester modules. It has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in creative ways and include the innovations and developments in the field.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Books
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UVAS Library Statistics | Social Science | 657 Brennan 23000 1/e 2003 Business.Managment (Browse shelf) | Available | 23000 |
Total holds: 0
This text is designed to be a complete resource for single semester modules. It has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in creative ways and include the innovations and developments in the field.
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